TOKYO DESIGNERS WEEK's main content is the 'Creative Life Exhibition'. It attracts more than 120,000 visitors and creates promotional opportunities for corporations and creators. The visitors include manufactures, buyers, various media, and people from the design industry who can be business incubators. TOKYO DESIGNERS WEEK is not just an international design event, but it has two faces: 'Business to Business' (B to B), by matching new business partners, and 'Business to Consumer'(B to C), by creating access and connections between the consumers and creators
Lifestyle ＆ Technology
Our life has hugely changed due to the evolution of technology. Sensing the constant change in our time and finding out hidden needs have become more important and crucial ever. When car was invented 100 years ago, it changed not only the way of transportation but also industrial structure and people’s lifestyle fundamentally. Likewise, internet has changed many aspects of our life—communication, education, business, information and so on. The evolution of technology has so many possibilities to change the society and this would change both our lifestyle and work style.
The visitors of TDW are coming from both outside and inside the design industry. A wide range of visitors is one of the characteristics of TDW which makes the event very different from trade shows. In recent years, more exhibitors aim to approach consumers, attempting better branding and more product promotion. Especially after IT and SNS have prevailed among general public, every person can be an information sender and be the media itself. The visitors to TDW are very active in collecting information as well as sending out the information. It is considered as one of the possibilities to target the audience which does not react to usual commercial forms and advertisements and thus more corporations and companies are focusing on this huge potential market.
① Place for Corporate Branding
Deploy branding and product promotion targeting 120,000 consumers including tourists from all over the world through design and art. It aims to spread the information not only among the visitors but also beyond the event space through their social networks, such as twitter, Facebook, and Instagram.
② Place for Product Promotion
Regardless age, sex and nationality, TDW visitors are very design-conscious who always follow the source of trends before the general public. It’s an ideal place for releasing and promoting new products.
③ Place for Test Marketing
Not only promoting new products, creators and exhibitors (companies) can also conduct test marketing at the space.
④ Place for Business Matching
This is an event not only for matching with buyers, distributors and media, but for creating new opportunities and possibilities as well. It’s a place for finding out more variety of large and small industries, designers, artists and consumers, thus leading to new product ideas and services in the future.
⑤ Place for exhibition and spot-sales
This is one of the things only TDW does—exhibitors can sell their products whether they purchased a booth space or not. TDW visitors can purchase products on the spot.
① NO Height Limit
Maximum booth height is 6m, which enables exhibitors to set up their space freely and without hitting the ceiling.
② Minimum Booth Size: 4㎡
Shell schemes (booths) available from 4㎡、6㎡、8㎡、10㎡. For exhibitions who purchase a space larger than 10㎡ space, we only offer the space. (no shell scheme booth included. With respect to the space vertical and horizontal dimensions, space would be decided upon consultation.
③ Designer Collaboration
An opportunity to collaborate with show designers and other known designers. Design Association (Organizer of TDW) would produce the exhibitors' booth.
|Orientation||About Tokyo Designers week 2014 and its application procedure.
・Tokyo Designers Week 2013 Implementation Report
・Tokyo Designers Week 2014 Objective and Case Study
・About Design Association activities
Orientation every week Monday: 17:00 - 18:00; Wednesday: 11:00 - 12:00; 17:00 - 18:00 Friday: 17:00 - 18:00
|Step 1Entry||You will receive a confirmation email when your entry is completed. If you do not receive a confirmation email, please contact
|Step 2Concept Sheet||Please create your own concept sheet and submit it via “Concept Sheet submission form”. Please make sure to submit all the required materials within 2 weeks after your entry date.
Concept Sheet Download Example
|Application Review||Exhibition selection will be made by the TDW office on the basis of the submitted concept sheet in Step 3. The acceptance notification will be sent to each applicant by email within 4 weeks of receiving.|
|Step 3Acceptance Notification|
|Step 4Submission of Exhibitor Contract Form||The Exhibition Application Contract Form will be sent upon acceptence. Fill out all the necessary information and submit it per email. Please send the original signed copy by postal mail by its due date.
The completed contract must be submitted in the month following your acceptance notice. Any exhibitor whose contract has not been received by its due date will be considered as withdrawn from the exhibition. The effective date of the contract shall be the receipt date by TDW office. Please note: In the event of withdrawal, exhibitors agree to pay the fees agreed in the application.
|Step 5Payment of Exhibition Fee||We will issue an invoice for the Exhibition Contract Fee. Please make your payment by the terms indicated below. DATE OF CONTRACT SIGNED/ PAYMENT DUE DATE。
|Exhibitor Orientation||Exhibitor orientation is scheduled to take place in Tokyo at the end of August (May be subject to change. Please confirm dates with TDW office). Using the exhibitor manual we will be going over the specifics of administration and installment of exhibitions.