TOKYO DESIGN WEEK in Milano 2015

Dispatch TOKYO Creativity from MILANO to the World
Design Association NPO Tokyo (Chairman: Kenji Kawasaki) and TOKYO DESIGN WEEK Co., Ltd. announce the second consecutive participation of ABLE & PARTNERS TOKYO DESIGN WEEK in Milano Salone. Last year's exhibition gathered a record number of over 90,000 visitors by presenting Tokyo Creativity in Design, Art, Fashion, Music, Technology and Food. This year we welcome visitors with kansei (sensibility) contents beyond cultural eras and generations.

TOKYO DESIGN WEEK (TDW) presents more than 10 main contents including 'TOKYO Girls Room by CHINTAI' art Installation produced by Kawaii culture proponent, Sebastian Masuda; Sakenomy (Japanese Sake Bar) by Hidetoshi Nakata; 'Homage to UKIYOE by SEIBU SOGO' with world top creators including Ross Lovegrove; 'HOKUSAI MANGA INSPIRED EXHIBITION in Milano by SEIBU SOGO' with the participation of renown artists Nicholas Gwenael and Katsumi Asaba; Japanese cutting-edge media-art technology and many more.

We await everybody with Japanese Sake and Japanese Food at the reception party to be held on April 13th.
TOKYO (EDO x HARAJUKU)

Expressing the constant jumbling Tokyo nowadays through a mixture of - Kawaii & Cool; Creative & Technology - in both Edo and Contemporary Tokyo.
Venue:Padiglione Visconti (Via Tortona 58, Milan, Italy)

Date & Time

14th(Tue) ~ 19th (Sun) April, 2015 10:00-20:00
Opening Party:13th (Mon) April 17:00-21:00 (invitation only)
Press Preview:13th (Mon) April 15:00-21:00

Creative Staff
Creative Director : Kenji KAWASAKI
Chief Producer : Akihiro TSUE

Main Visual
Art Director : Sebastian MASUDA
Designer : Narumi HAYASHI
Photographer : Leslie KEE
Make-up : Noboru TOMIZAWA
Stylist : Ryoko KISHIMOTO
Model : Saya ICHIKAWA

Show Designer : Kimi HASEGAWA (+VELVETA DESIGN OFFICE TOKYO)

Entrance Design
Tama Art University Department of Environmental Design
(Satoshi TABUCHI / Kei MAENO / Gaku YOSHIDA / Shiori KANNO
Kou TAKAMURA / Kazuto NAKAMURA / Kanami FUKUSHIMA / Momoko WATANABE /
Yui KATO / Kento KAMATANI / Dao Tran Ai Nhi Mitsuho MURAKAMI / Aya ISOBE)

Entrance Design Corporation
KAJIMA CORPORATION / MATSUI CONSTRUCTION CO., LTD. / SPACE CO., LTD. / STRAW Lab. by CHUBI CHEMICAL INDUSTRY, LTD.


Venue Set-up
Jun YANAZAKI (CLARITAS MARKETING)

Public Relations
AGENZIA COPYRIGHT SRL (Cristina GALLUPPI)

TV
Yutaka AKIYAMA / Nozomu YOSHIDA Kumiko NAKAYAMA / Kengo KIZAWA

Organizer
TOKYO DESIGN WEEK / DESIGN ASSOCIATION NPO
Shigeki OCHI / Hidetoshi KAWASAKI Luana MATEI / Miou TAKEI /
Yuka SHIRAI / Kei YOSHINO / Tomomi TAKAHASHI /
Gen HIRANO / Rion ANDO / Lisa IWATSUKI / Kenta SUMII (designer)

TDW_Milano_01.jpgKey Visual 1
TDW_Milano_02.jpgKey Visual 2
TDW_Milano_03.jpgKey Visual 3



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Presents Japanese creativity and technology in product, interior, fashion, interactive design & art, motion graphics and design technology.


tokyo_creative_08.jpg masato fujiwara
KYOHIME
flag
The wind came. Come on, let 's go. This work was designed to imagine the wind. You can feel the wind by just staring at the curved body flowing "flag". In addition, the beam of light is expressed fantastically into the shadow.
tokyo_creative_011.jpg Naoki Aoyama, Satoshi Kawamata, Chihiro Nazuka, Akinori Hisayuku
FUJITSU DESIGN LIMITED
DARUMAX
In Japan, people have a habit of praying for good luck to "Daruma" that i s the round-shaped traditional doll usually painted in red color. DARUMAX is the installation ar t that decorates a white Daruma by extracting your information such as your thoughts and wishes.
tokyo_creative_010.jpgMATT jointed, Ikko Yoshiba
DENTSU BLUE INC
MATT TRAD
MATT is a new product providing new values for a variety of circumstances. Concept Work by Ikko Yoshiba & Creative Work by Kenji Maeda. We are pleased to announce the launch of this new product using traditional Japanese fabric.
tokyo_creative_06.jpgJun Fujiki & Hiroko Fujiki
Japan Science and Technology Agency / Tokyo University of the Arts & Artist
monumations
The monumation is a coined word which mixed two words, "monument" and "animation." We exhibit some still objects which seem to be moving.
tokyo_creative_017.jpgSTEPHANIE HONDA
THE END OF MODERN.
Modern. Our time has stopped since Victorian Era. We lost our dreams in the time of "Modern" searching 'time', 'money' or 'love'. Forget the past, NOW we start the new 'chic' legend. The Moment is as Beautiful as a Rose, Elegant as an Orchid. Art as a 'Bottled Perfume', Feeling as you are in the 'Ball Room', Memory is just as Sweet as your First Kiss.
tokyo_creative_03.jpg Hayato Yamagishi
HYT-DESIGN, INC.
ZEPPELIN
Zeppelin is a power bank designed with clean lines, simple design language and accurate detailing. The machine-processed aluminum body allow each sections of the parts to attach with accuracy for impeccable built-quality.
tokyo_creative_04.jpgHIKARU YAMAGUCHI DESIGN LAB
Yamaguchi Prefectural University Culture and Creative Arts
Craft works with "Fragrance"
Products to enjoy the "Fragrance" of the abundant nature of Yamaguchi Prefecture, Japan. We present our local special products: Tokujiwashi (Japanese paper made at Tokuji Area) and Hagigarasu (glass made at Hagi).
tokyo_creative_02.jpgGAKU TAKASU DESIGN
axis of rotation
A slim, elegant chair made of well-matched parts machined from a solid metal rod. The supple, flowing form evokes a bold axis. Fleeting, yet ever-present, this piece will stand the test of time.
tokyo_creative_013.jpgSaori Hirayama
Free will
People fail to notice that they are being deprived of their freedom to act and think as individuals.
tokyo_creative_01.jpgFurniture design Institute Plus
The seating style of Japan.
The chair wasn't indispensable for the Japanese lifestyle, because Japanese people manged a way to live without chairs. However, chairs are very important to the present Japanese lifestyle. Our chairs are accustomed to the Japanese traditional culture and lifestyle.
tokyo_creative_07.jpg KOANDRO
KOANDRO Inc.
FUJI Coffee Dripper
FUJI coffee dripper can change the strength of coffee by changing attachments. Porcelain-ware made by Japanese traditional artisans. Anybody can control the strength of coffee with FUJI coffee dripper. The attachment system" enables you to enjoy the differences without any special skills of Barista. You just need a single FUJI coffee dripper.
tokyo_creative_05.jpgissue + design
Ability Bib Koko Kuru?(coming here?) Zoo A, E, I, O, U-notes
We present our 3 social design projects:
Ability Bib - a communication tool to show the skill that each shelter evacuee and volunteer has.Koko Kuru? Zoo - an AR app to teach the evacuation route when a Tsunami comes.A, E, I, O, U-notes - a thin board, which sharpens your concentration level by amplifying your writing.
tokyo_creative_SHIFTBRAIN×UNIBA.jpg SHIFTBRAIN×UNIBA
PIXEING
PIXIEING collects things from the real world and translates them into digital images. Use a magical insect catching net to catch creatures only you can catch. You can save them on your smartphone.
tokyo_creative_012.jpgKAWAKAMI MOTOMI
KAWAKAMI DESIGN ROOM
KISARAGI / SEOTO
KISARAGI: An original compression technique used to make furniture from cedar, a Japanese indigenous tree species. SEOTO: Japanese style fully acknowledging the body structure and easy to fit into any living space.
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TWOTONE (TM)
-THE WORLDS MOST
BEAUTIFUL REVERSI BOARD GAME
Everyone has had the experience of playing the stategy board game 'Reversi' at least once. We revised the colors and materials from zero, and redesigned it into the world's most beautiful Reversi game, which one would want to use as a decoration item when not playing.
tokyo_creative_015.jpgSHINYA YOSHIDA DESIGN
SYD Products
Lighting providing beautiful, geometric shades with minimum structure.
tokyo_creative_016.jpgELD INTERIOR PRODUCTS
INSECT
We rebuilt the chair structure starting from the theme of insects, giving it a finish using the texture of the materials.
tokyo_creative_018.jpgY
Y inc.
Finding new position & design icons
Finding new position & design icons. Leather code hanger, Gradation canvas bag, Tiny tiny strong magnet. (all products have been released)
tokyo_creative_daisy.jpgdaisy*
HAKONIWA / NARIKIRI SHOWDOWN
HAKONIWA
The virtual miniature garden created by scanning people's faces. Let's observe what small people are doing in the world.
NARIKIRI SHOWDOWN
Let's dive into a vir tual world and break cars in a world fighting game! 'Kinect2' can activate lethal moves by detecting different poses.
tokyo_creative_Drill.jpgDrill
RICE MAPPING
In Japan, rice is more than a mere food source. It has spiritual significance for the Japanese due to its use as an offering to deities in rituals and ceremonies. We took on the challenge of distilling Japanese aesthetics onto this cultural symbol. We created the world's smallest projection mapping that brings together Japan's ancient values and state-of-the-art technology. As it is being viewed, the texture of the "rice" begins to change so that it is no longer just rice. This reflects the ancient Japanese belief in shogyo mujo (the impermanence of worldly things), which is embodied in the saying: "all creation is inf initely transitory with forms and values changing in each moment."
tokyo_creative_HENKA.jpgHENKA Inc.
JoT
JoT is the next IoT (Internet of Things). It is possible to hear any kind of voices. This device was designed for people tired of communicating. Jabber of Things. I → J.
tokyo_creative_Hideyuki Ando, Junji Watanabe.jpgHideyuki Ando, Junji Watanabe
Osaka University, NTT Communication Science Laboratories
Saccade-based Display
When observers move their eyes rapidly in a horizontal direction in front of a line LED light source, a two-dimensional image can be perceived due to the after image expanded on the retina. Without any projection screen, two-dimensional visual images of a ghostly nature appear to hang in midair.
tokyo_creative_Hishinuma × Sasaguchi × Rika.jpgHishinuma × Sasaguchi × Rika
Sasaguchi Photo
MAYUPO
2060 AD. , Tokyo. MAYUPO Robot made by using Japanese high-technology together with a short film of MAYUPO's life directed by Yoshikatsu Kimura and Yoshihi to Sasaguchi . Music by Toshi Ichiyanagi; Performance by Yasuyuki Shuto; Fashion and robot design by Yoshiki Hishinuma; Make-up by Rika Matsui; Robot Direction by Hirofumi Tamai.
tokyo_creative_JINS MEME.jpgTaku Satoh × Rhizomatiks
× evala
Mind Universe
A digital installation inviting audience to the world of ZEN. JINS MEME, smart glasses with 3-point eye sensing technology, will let the audience see their own universe through sound and visual.
tokyo_creative_Kubota Shigeru.jpgShigeru Kubota
Kubota Architects & Associates Inc. × FUJI SASH
i-v LED pendant light In-visible Reducing the profile to the utmost limit, this lighting system merges into the background, while its light alone appears floating in the air. It creates a visible-invisible phenomenon ― one wonders what is there.
tokyo_creative_mitsubachi works.jpgmitsubachi works
Heart is in
Letter, E-mail , Messaging apps, etc., beyond the concept of existing communication. "Heart is in" is a communication application to feel love. Two people together flourish the heart, making a normal day romantic and heart warming.
tokyo_creative_Sense of  □.jpgSense of □
arTechnology Laboratory
Sense of □
Three design units gathered to design a product under the theme of emotion. You can feel the by experiencing it. □ Collaboration: AUN2H4, PIXI, oxoxo [zero by zero]
tokyo_creative_TWOTONE.jpgTWOTONE
TWOTONE INC.
SHOOUTING!!!
TWOTONE TWOTONE INC. SHOOUTING!!!  Welcome! This is a photo booth that takes pictures of "screaming faces." We will capture your moment of freedom―your best "screaming face"―using our latest technology. Come and take a photo of your "screaming face" in Milan!
0408_shigeki_hayashi.jpgHAYASHI Shigeki / Ceramic Pradigm Shift supported by TAKASHIMAYA ;the department store
"OO-XVII","1/2(half)OO","mini Q.P"
These porcelain sculptures are unfolding the potential for ceramic arts. The new approach produces a fascination, and changes your image about ceramics. Beyond the border, I am aiming for"Ceramic Paradigm Shift".
0408_Masahiro_Yamauchi.jpgMasahiro Yamauchi
The building block change all
Tsumiki became widely known by piling up building blocks. The next step is the link all things in one product.



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We present the Grand Prix winning works of the ASIA AWARDS 2nd edition
held within TOKYO DESIGN WEEK 2014. A total of 6 works will be showcased:
The School of Asia, The Student of Asia, The Young of Asia Design, Art, Fashion & Music Category.


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Showcases 5 nominated works of the ASIA AWARDS School Exhibition,
held within TOKYO DESIGN WEEK 2014.

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A compilation of graduation works to support the students assert
themselves in the international design industry.

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